About
Our ethics charter
Kindness, respect, freedom of choice and the absence of judgement are at the heart of what we promise. Here is what that means in practice, and what it rules out.
-
Kindness
Every answer is worded gently, whatever the question.
We never use fear, urgency or guilt to bring you back.
-
Respect
What you confide stays yours, and your beliefs are never argued with.
We sell no data and send no unsolicited message.
-
Freedom of choice
A consultation sheds light on a decision; it never makes it for you.
We announce nothing as inevitable and promise no outcome.
-
No judgement
No question is too small, too late, or already asked.
We comment neither on your past choices nor on the people you mention.
What this charter does not erase
A service promising kindness without saying what it cannot do promises too much. Our limits are written down, and they are firm.